“A MESMERISING, ADDICTIVE EXPERIENCE THAT IS PERFECT FOR QUICK BURSTS OF GAMING.” – TOUCHTAPPLAY
In conjunction with AVICII’s release of his debut album TRUE, Hello There approached him with an idea of how to expand his brand even further to reach new audiences. The concept was GRAVITY; a fast-paced, flowy endless runner game set in a space-like environment and built around AVICII’s music.
In GRAVITY the player’s performance dynamically changes the way his songs are experienced and built up. In the first month after release GRAVITY had been downloaded more than 500,000 times, rendered more than 10,000 daily clicks to iTunes, with a conversion rate of 54% and 1MSEK in sold music.